The Direct and Indirect Effect of Perceived Value on Relationship Quality and Switching Cost –An Empirical Study on the Customers of Corporate Banking
碩士 === 國立高雄應用科技大學 === 高階經營管理研究所碩士在職專班 === 101 === Competition in the finance industry is very fierce, if there is an emergence of new financial products or services, others can match readily. Thus, in order to sustain competitive advantage, banks have to grasp the needs and expectations of customers...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83213687383324213291 |