The Study on Purchase Behavior of Car Shopping in Group Package Tour

• Main Authors: CHEN,CHI-FENG, 陳啓豐
• Other Authors: CHIEN,SHIH-WEN
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/72492140487451403186

碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 101 === According to the World Tourism and Travel Committee (WTTC) estimate of the global tourism industry output in 2021 will reach 11.96 trillion US dollars, jumped to the world's second largest industry. While 61.76% of travelers choose group package tour (GPT), thus extending from the consumer group package tour mode, the car shopping is exclusively a special package tour group shopping transactions, can stimulate the increase in tourists consumption, for the tourism industry to increase its value. Unlike car shopping channel shopping patterns, car shopping has time and space pressures, giving travelers a 'this village, not the store, “the stimulus, along with tourism on the local characteristics of the commodity story, to guide visitors to consume. In this study, passengers on board shopping products are born leader guides travelers to explore the impact of travelers trust the car shopping buying behavior, and for different promotional methods to discuss whether to effectively increase visitors to buy the merchandise on board shopping. Identify the impact of visitors on the car shopping a key factor in buying behavior, provide Taiwan with the future development of the car when shopping concrete and feasible solutions to improve passenger car shopping on willingness to buy goods, increase visitor spending during the tour amount to enhance Taiwan's tourism value.