Purchase Intention and Brand Loyalty in the Mobile Phone Industry A Comparison Study on Customers in Taiwan and Malaysia
碩士 === 國立高雄應用科技大學 === 國際企業系碩士在職專班 === 101 === ABSTRACT With the advance of technology, means of communications has been transforming. Nowaday business people in the field are engaging in designing the smartphone and offer a variety of options to attract customers. However, how cell phone sellers fo...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03902143637240170207 |