The Relationship among Pharmaceutical Brand Image, RelationshipQuality and Customer Loyalty - An Example of the S PharmaceuticalCompany

碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 101 === The trend of globalization, the pharmaceutical industry has gradually moved toward the services competition and attention to face the competition of pharmaceutical market. In according to statistic of revenue, the overall growth rate in recent year is we...

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Bibliographic Details
Main Authors: Tai Yi Chen, 戴宜臻
Other Authors: Chen Jung-Fang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/7xyt57