| Summary: | 碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 101 === High-tech industry with technology-intensive and knowledge-intensive, capital-intensive and high value-added features is an important indicator for the promotion of economic development in Taiwan. Enterprises must constantly research new productions and technologies to be able to occupy a leading position in the competitive environment with rapid change and globalization market. While new product innovation, enterprises should refer the opinions from customers and vendors for new production development to meet customer requirement and achieve business objectives. This study attempts to explore the relationship among product innovation, market orientation, social capital and new product performance，and using knowledge integration capability as a mediator.
Questionnaires survey was launched in this study and a total of 133 valid questionnaires from Taiwan's high-tech industry were analyzed. Findings of this research are:
1.Product innovation, market orientation, social capital and knowledge integration capability are positively related to new product performance.
2.Product innovation and market orientation will affect new product performance through knowledge integration capability. But the knowledge integration capability only has mediating effect to social capital and new product performance.
3.Finally, theoretical and practical implications were discussed for decision makers.
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