The study of effect factors of low cost carriers’ App ticketing on customers’ use intention: The role of technology readiness, service convenience and corporate credibility – Moderated by corporate reputation
碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 103 === In recently, countries around the world have implemented an open skies policy, contributed the flourishing of LCCs market in Asia Pacific. Meanwhile, the rapid development of technology, LCCs operators stand in the customer spending standpoint as the star...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kkhnry |