A Study of the Relationships among Brand Country-of-Origin image, Brand Image, Brand Attitude and Customer’s Purchase Intention-A Case Study on Samsung Smart Phone
碩士 === 國立高雄應用科技大學 === 財富與稅務管理系 === 101 === The market of smart phone in Taiwan is becoming more and more competition, and Samsung officially surpasses the others as the new leader in Taiwan during the third quarter of 2012. Customers have many choices among different brands of smart phones. Most of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65ssk2 |