The Branding Strategy of Taiwanese Idol Drama–A case study of Facebook Fan Pages
碩士 === 崑山科技大學 === 資訊管理研究所 === 101 === Development of cultural and creative industries is one of key factors to enhance the country's international competitiveness. Inspired by the recently successful red Qing drama model by mainland China as well as Korean, it revealed a fact that the dramatic...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98309028115870610621 |