| Summary: | 碩士 === 崑山科技大學 === 企業管理研究所 === 101 === Due to the policy and relations of the cross-trait change, the business is getting closer in these years. The tourists from China are increasing speedily via Mini-Three Links and direct flight. In order to meet the high transportation demand of tourists and business travelers, the government of Taiwan and China expand the investment of the port facility. We can expect the ferry growing in the future. The marine engine business must be high potential in this industry.
The scope of this study did not cover the product life-cycle and shipbuilding technology. Through the environment analysis, in-depth interviews and SWOT, we can understand the current market status in fast ferry between Kinmen, Matsu, Penghu, Taiwan and China. According to this useful information and data, we predict the market variation and trend in future. We can integrate the company market vision to set up a middle and long term competitive strategy against the fast ferry and freighter, and define key success factors and critical indicators. For the ferry and freighter field development strategy in cross-strait market, the medium and high speed marine engine of C brand is forced on the power system integration and powerful after-sales service network. We will recognize the development strategy and forward the right direction based on the customer royalty. In order to keep the company sustainable development and competitiveness, the human resource is the main course of the long term strategy. That’s the only way to keep us in the market leader position.
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