Influence of Navigation Systems on Advertising Effectiveness in a Mobile Application Store
碩士 === 開南大學 === 資訊及電子商務學系 === 102 === The navigation system of online stores can be considered as an interactive advertising, also can be viewed as an approach of products classification. The ranking of sales and classification of product attributes are the two common representations of the navigati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39207193352031782452 |