| Summary: | 碩士 === 開南大學 === 商學院碩士在職專班 === 101 === The purpose of this research is to understand the interaction between knowledge management activities and the participants' place identity during the introduction of local culture into the school education. The research is a case study, and the objects include both the local cultural industry manager and fifth grade students in a local elementary school. The knowledge management activities of local cultural industry include three stages: 1. Lecturing activity of viewing and admiring Shen-Chiang cultural films; 2. Dialogue between students and the local cultural industry manager; 3. Drill the Shen-Chiang. Before/After each stage goes on, interviewing research objects to probe into the influence caused on the participants' place identity by knowledge management activities. In order to understand students' interaction between knowledge management activities and the participants' place identity in activities, carrying on the records from thinking notes, teaching talks and observations.
The results of this study were: 1. Lecturing activity of viewing and admiring Shen-Chiang cultural films leads students' knowledge management to enter the socialization, and improving the living environment identification about surrounding circumstances through constructing the sense of ownership to the hometown. 2. After constructing preliminary place identity of hometown, the students whose knowledge management entered the socialization, externalization and combination by talking with the local cultural industry manager were constructing deeply the sense of ownership to the hometown, and they had the behavior of studying gladly the local affairs for the living environment identification at the same time. 3. After the interaction between knowledge management activities and the place identity of prior two stages, students' knowledge management about socialization, externalization, combination and internalization was in a corkscrew pattern tautologically, and we could find the participants' place identity of cherishing hometown from their behaviors showed share of local Shen-Chiang culture.
According to the results mentioned above, while cultural industry can make customers carry on cultural experience through knowledge management activities, this way will facilitate improving customer's approval of this culture, related products and brand, and then promote the development of the industry.
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