Internet TV Classification-A Case Study on MUZEE

• Main Authors: Jr-Hung Lin, 林志宏
• Other Authors: Ching-Huang Yun
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/72043284234555959482

碩士 === 義守大學 === 資訊管理學系碩士在職專班 === 101 === With the rapid growth of Internet Technology, the behavior of internet users has become more complicated. The network application software and services are also rapidly developing toward the multimedia, including integrated internet multimedia TV services (Internet TV) have chosen by the majority customers. The major domestic and international service platforms boomed afterwards. These technologies have changed the traditional market offer to a wild range of integrated services. However, face the traditional wireless and cable television fierce competition. The biggest challenges of domestic internet TV industries are improving customer satisfaction, service content and managing customer requirements. I use the statistic data of Magic (MUZEE) internet TV live channel network broadcast as my study research, comparing with the regional television market development and program viewing and rating information from Taiwan, China (including Hong Kong and Macau), United Kingdom and Japan. Collecting and analyzing the weekly click through rate (CTR) of Magic (MUZEE) internet TV can find out not only the popular levels for different kinds of programs, but also can see the weakness and give the Magic internet TV some feedbacks for better adjustment suggestion in the near future.