Consumer Behavior Research with Health Ealth Bakery Products

• Main Authors: CHU, LI-YUAN, 朱立元
• Other Authors: Liu, Hong-Cheng
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/73534723744774404084

碩士 === 義守大學 === 管理學院管理碩士在職專班 === 101 === Baking industry is a traditional industry, but baking industry is the people's livelihood industry, a ring, and the people's lives, so in Europe and other advanced countries, has still spent a lot of money to develop new products, materials and equipment, and personnel training, while investing the majority of the marketing communication resources, and consumers to establish good communication channels, making all kinds of baked goods with the brand image, habitual become people's daily food, so the baking industry is still in the traditional industries continue to improve to meet the trend of the world, ahead of the times front end. In addition, since joining the WTO domestic baking industry will face more and more competition with foreign intense, more and weak profits, the baking industry want sustainable only through enhanced product quality, features and attention to marketing strategies to sustainable development. However, changes in society, to enhance the standard of living after the consumer for the quality of bakery products, features plus more requirements, and baking industry In order to make the product more sophisticated the better it must rely on the development and production of raw materials to products.