The Study of Relationship Among Experiential Marketing, Customer Satisfaction and Customer Royalty in Physical Examination Center-For an Armed Forces Hospital in The Southern of Taiwan.

碩士 === 義守大學 === 管理學院管理碩士在職專班 === 101 === The environment of the health care industry resulting in a considerable change in recent years by the NHI system uncertainty, rising health care costs, intra-industry competition, the rise of consumer awareness, as well as the patient's requirements to i...

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Bibliographic Details
Main Authors: Wang, Huei-Ting, 王慧婷
Other Authors: Cheng,Y-A
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/84406228927651597419