The Relationship on Purchase Motivation、Awareness and Bet Strategy of Lottery

碩士 === 義守大學 === 管理學院管理碩士在職專班 === 101 ===   Numbers of people want to be billionaire, and the fastest way is to be the lottery winner to get rich quick. The government agency makes active development to various types of lottery to stimulate the consumer to continue to buy the lottery. The study aims...

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Bibliographic Details
Main Authors: Cheng, Sheng-Tzu, 鄭勝次
Other Authors: Shang-Pao Ye
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/86445445701686438111