The Impacts of National Development Impression and Involvement Degree on Purchasing Intention for Children Clothing

• Main Authors: Yung-Ting Chen, 陳勇廷
• Other Authors: Tzu-Jou Liao
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/02261615572653704079

碩士 === 義守大學 === 工業管理學系碩士在職專班 === 102 === With the impact of globalization, consumers can’t identify the original manufacturing source country clearly when they select products. Nowadays, the most global brands and manufacturers of children's garment have chosen to produce originally in China. This study attempted to analyze the differences of children's garment manufacturing between China and Taiwan with regard to consumer’s impression. A total of 200 formal questionnaires were distributed with 190 copies returned and 186 valid. The return rate of validity is 93.0%. This study also used SPSS for Windows 17.0 software package to analyze the data. The methods of data analysis included descriptive statistics, factor analysis, reliability analysis, regression analysis, and correlation analysis. The results are as follows；1.) The source country of manufacturing will make significant difference on the image of national development; 2.) The source country of manufacturing will make significant differences on the involvement of consumers; 3.) The source country of manufacturing will make significant differences on the purchasing intentions of consumers; 4.) The image of national development, consumer involvement and purchasing intention are significant correlated; 5.) The image of national development has significant positive impact on consumer involvement; 6.) The image of national development and consumer involvement have significant positive impact on consumer purchasing intention.