Discussion Organic Poultry Operations - A Study on FU-SUN Farm

• Main Authors: SHEI PO HWAN, 薛柏瓛
• Other Authors: Nai-ChiehWei
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/99347824448918697357

碩士 === 義守大學 === 工業管理學系碩士在職專班 === 101 === In the past decade, Taiwan suffered from foot-and-mouth disease, Avian Influenza, and mad cow disease, so that organic food has been paid attention. People’s acceptance of organic food has risen gradually. People realized the value of natural breeding (or cultivating), and they would rather spend more money than before to get the consumption safety. We can define that the bio-industry has been developed into a stable stage so far. On the one hand, awareness of bio-product and the amount of consumer increase steadily; on the other hand, there are still lots of challenges in this industry. After summarized, we can conclude these problems as the following: the supply and demand problem in bio-product (Producers earned limited profit because of their inability to control cost; consumers can’t be attracted by the high price of bio-product as well), the problem in bio-product’s standard certification process (Because the certification is lack of credibility, the market is full of fake product so that consumers are always confused as they are buying product. In the same time, there are also unreal news on media.), and the problem in bio-product’s operation (General farmers only focus on updating the production technique, but are lack of the awareness in marketing and operating. Based on this reason, consumers doubt about the bio-products’ quality as buying bio-product.). In conclusion, there is no win-win situation between customer and producer because of reasons mentioned before. So, the author researches in organic product’s operation and the demand to find out the relationship between producer and consumer. Hope this research could bring positive impact in organic product’s management.