An Investigation on Relationships between the Credibility of Online Word-of-mouth, Product Involvement Level, Perceived Risk, and Purchase Intention – A Cast Study on the Restaurant Industry
碩士 === 義守大學 === 管理學院管理碩博士班 === 101 === The Internet coverage in recent years has been very high, and consumers can easily find the information they need on the Internet. Businesses also have placed increasing emphasis on the effects of online word-of-mouth and try their best to spread online word-of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02334867376365663264 |