A Study on the Purchase Intention of TV Shopping Channel─Shopping Expert’s Attractiveness and Shopping Channel’s Image as Moderating Variables
碩士 === 義守大學 === 資訊管理學系碩士在職專班 === 101 === In the past decade, the most dramatic trends in the shopping environment is the proliferation of channels that consumers can use to interact with retailers. The development of technology and the Internet has transformed consumers’ passive roles that were used...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/597umu |