The Barriers of Virtual Community Applications

• Main Authors: CHEN, YI-TING, 陳怡婷
• Other Authors: Chen, Pengting
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/75843323963338743192

碩士 === 義守大學 === 企業管理學系 === 101 === Internet for businesses, consumers, governments in the application to brings convenience. As consumer lifestyles and habits of the change, In taking on marketing model towards the Internet Age, and the rapid development of virtual communities, Almost use rate of eighty percent of netizen and the state continues to rise, business put a lot of the attention of this virtual community functionality, even provide marketing information, products and services, the create your own account to guide consumers to join the membership, etc., quickly grasp and manage consumer dynamics and habits. Based on the virtual community marketing tools are innovations marketing model, some companies run into foiled in using, or not continuation using, even a few companies not used this marketing tool. The study conducted virtual communities marketing the possible of resist sources for enterprise, using fuzzy Delphi method of expert questionnaire, through executives and decision-makers of the small and medium restaurants enterprises as the object, the resistance factor screening of its importance, the results showed that resistance factors profound impact for businesses that do not used, And screened importance the 14 kinds of resistance factor.