The relationship between junior high school administrative teachers' internal marketing perception and job satisfaction – A case study of Taichung city and Miaoli county

• Main Authors: Peng, Chih-Chung, 彭智中
• Other Authors: 郭耀昌
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/v5g72p

碩士 === 玄奘大學 === 公共事務管理學系碩士在職專班 === 101 === Abstract The purpose of the study was to explore junior high school administrative teachers' internal marketing perception, job satisfaction and the relationship between both of them. Questionnaire survey methodology was conducted in the study to collect research data and further understand the relationship between the internal marketing perception and the job satisfaction. By stratified random sampling in Taichung city and Miaoli county, 458 junior high school administrative teachers was recruited and completed the questionnaires in the study. The data obtained was analyzed by descriptive statistics, t-test, one-way ANOVA and Pearson’s correlation. The main findings were as follows: 1. The internal marketing perception of junior high school administrative teachers was positive (agree to strongly agree). 2.The job satisfaction of junior high school administrative teachers was positive (agree to strongly agree). 3.There were no statistically significant differences in the internal marketing perception among different background variables of junior high school administrative teachers. 4. There were no statistically significant differences in the job satisfaction among different background variables of junior high school administrative teachers. 5. The relationship between junior high school administrative teachers' internal marketing perception and job satisfaction was significantly and positively correlated