| Summary: | 碩士 === 玄奘大學 === 企業管理學系碩士在職專班 === 101 === Recently because the global recession makes Taiwan economic shutdown, most of the Taiwan employees’ income also decrease more. In this situation, it really changes the life of Taiwan people consuming behavior and makes the vacation tourism action times decrease clearly, especially more and more people choose only-one-day tourism. As we know most of the local governments promote the tourism aggressively and the home stay facilities really have potential business profit, but most of the people for saving budget, most of the customers start recommending the home stay facilities living qualities increase. Here as the customer behavior come from four aspects：How to thinking, Where the information from, Who will be joined and What expense they must pay for and so on.) Facing the home stay facilities matured and more and more challenge in this market, the industry of home stay facilities should be thought how to create the new operational model and satisfied the consumer various demand or options. In addition, they also sould know that the different market segments have different thinking. If they could satisfy the different customers segment wants, it will be helped them keep their customers and create new customers. For above described, they should improve their quality and attract their customers back to live again and again.
These investigation samples are 300 customers who have lived in Nanchuang before, and discuss the relationship among the home stay facilities operation, quality and value of the customers’ living feelings. The conclusion are in the following：(1) Creative operation will be affected the living quality, then the living quality also be affected the value of the customer’s living feelings. Therefore, creative operation will increase the customers’ subject judgment of the home stay facilities quality and experience. (2)By this model, the living quality highly affected the customer’s value; however, creative operation was objected affected the value of the customers’ living feelings. (3) The Nanchuang home stay facilities creative operation in this investigation shows weakness effective, it means that the Nanchuang home stay facilities could attract many tourists, but it cannot affected the customers’ living feelings by this strong point.
Key words: Creative operation, living quality and the value of the customers’ living feelings.
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