The Development of Animation Brand: A Case Study in Bamboo Baby

• Main Authors: Ni,Yu-Chung, 倪裕忠
• Other Authors: Dr.Ho,Yao-Chih
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/22750635003971235299

碩士 === 玄奘大學 === 視覺傳達設計學系碩士班 === 102 === I come into contact with comics since 1970, for the past 43 years and I cannot agree with the current situation in Taiwan animation industry. So, I think about how to create business opportunities for Taiwan's animation industry as research topics, hoping to find out another way to promote and established Taiwan’s new cartoon brand. Within the past 30 years, author has expose to a variety of experiences and insights of different areas of work, in order to push the main character of the new animation brand into the minds of the people and leave a strong impression. I take the basic concept of product placement to achieve the purpose of the promotion of the new brand. In addition, the design elements of the character representing Taiwan and Asians, also recorded two years to implement the process and promotion. In the annex, there are records of character authorization to other companies and signed documents, which confirms the feasibility of building a new cartoon brand.