| Summary: | 碩士 === 輔仁大學 === 科技管理學程碩士在職專班 === 101 === New Technology progresses newer and better days after days, the application of the Touch Panels are not only widely accepted in all areas of the industrials and the markets, but also it is more diversified than ever. The Touch Panel technology offers in varies applications and multiple directions of the developments of the necessity. Especially at the end of 2012, Apple proudly introduced the latest and the greatest touch technology, the Embedded Touch Technology application on their iPhone 5. The Embedded Touch Application Technology is about the rewrite the entire touch industrial. The upcoming of Touch Panel industry will be more complex than ever, many manufacturers and suppliers of the touch panels will eventually evolve into a tough competitive relationship.
Facing Market competition, the Touch Technology has continued to reform. Today, the Touch Panel has become a key component in the electronics arenas. Taiwan Touch Panel industry not only faces the rapid changes of the globalization and also the competitive environment. Having innovation and integration Touch Panel Technology will lead us to a simplify process, and produce a slimmer and better design and stabilize the market, then finally will lead us to increase the profit.
This study is an industry analysis. From the analysis of the relevant literatures and research reports then summed up the current market situation, also provided the trend of the touch panel industry competitive strategy. The Summary applies Five Forces analysis method and tries to figure out Taiwan’s advantage in the tough competitive of the touch panel industry. Finally, from a real company case of the SWOT analysis of the results and provide a better strategic and recommendations of the future development.
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