| Summary: | 碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 101 === The world has been changing a lot because of the technology. The digital age has come and it has changed our entire life. The way how to communicate with each other, the ability to be informed, even the way how we work has changed.
This paper wants to help people understand better all the changes happen during these years in the world of marketing and see how companies are taking advantages of this new era. Finally, we will provide, what we believe, is going to be the new trends of digital marketing.
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