Sexual Appeals in Advertising: a Cross-cultural Comparison between the United States and China
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 101 === This study analyzes the complexities of culture as it pertains to advertising, specifically how it can impede successful sexual advertising in international markets. Advertising is analyzed for both the United States and China. Initial background researc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11059165856525062896 |