| Summary: | 碩士 === 輔仁大學 === 體育學系碩士班 === 101 === The purpose of this study is to discuss the participative motivations and service quality cognitions of elderlies on the leisure exercises in sports centers and analyze the relationship among participative motivations, service quality cognitions, and the life well-being after exercising. The differences of these three variables among elderlies from various backgrounds are also identified. Research targets of this study are elderlies in Wanuua, Daan, Jhongjheng, Songshan, and Xinyi Sports Centers. The research tool was “questionnaire of leisure exercise participative motivations, service quality cognitions, and life well-being of elderlies in sports centers” developed in this study. Total of 397 questionnaires were collected and the data were analyzed with descriptive statistics, t-test, one-way ANOVA, and canonical correlation. The findings are indicated as follows:
1. Study found the research targets are mostly male, at age of 65-70, married, with 5001 – 10000 expenditures per month and college degrees. They are mostly physically healthy and the most frequently used facility is “SPA.” They tend to go to the sports center during public hours and more than six times per week.
2. Health demands scored the highest in participative motivations and there is a significant difference of health demands between genders; participants at different ages and with various expenditures are also significantly distinct on social demands; social demands and self-realization are significantly distinct among different marital statuses and education backgrounds; participants with different health status and participating hours are significantly distinct on health demands and social demands; while social demands are significantly different among participants with various visiting frequencies.
3. Service level scored the highest in the cognition of service quality and participants with different age have significantly cognitive distinctions among the facilities and service level; while participants with various expenditures per month and education backgrounds also have significant different cognition of service level.
4. Self-affirmation scored the highest in life well-being. Age, expenditure, and visiting frequency differences showed significant distinctions among life satisfaction; different marital and health statuses also vary in life satisfaction, self-affirmation, and positive emotions; participants with different education backgrounds are significantly distinct in self-affirmation and positive emotions; while self-affirmations are significantly distinct among participants who visit sports centers at different hours.
5. There are correlations among the leisure exercise participative motivations, service quality cognition, and life well-being of elderlies.
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