A Study of Customer Selection Model for Marketing Multi-objective Credit Card Sales Planning

碩士 === 輔仁大學 === 資訊管理學系 === 101 === For the rapid development of Taiwan’s credit card, the business of credit card continues to introduce new marketing strategies which many marketing methods combined with new technologies, such as marketing campaigns spreading the message through social networking s...

Full description

Bibliographic Details
Main Authors: Tsai, Chia-Chung, 蔡嘉忠
Other Authors: Lee, Jimmy
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/28209801255587489086