A nonlinear analysis for the effects of marketing policies of customer orientation on operating efficiency of international tourist hotels in Taiwan.
博士 === 輔仁大學 === 商學研究所 === 101 === Both practice and literature of hospitality management indicate that the relationships among strategies, policies, and performances are not easy to explain by linear regression model; this article breaks away from past form and adopts a non-linear model of panel smo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54095712292582455001 |