| Summary: | 碩士 === 佛光大學 === 經濟學系 === 101 === The visitors of the Yilan International Children's Folklore and Folk Game Festival were sample estimated by travel cost model (TCM). The recreation value indices included consumer surplus (CS). The variable included sex, age, education, marriage, child, income, area, food satisfaction, play satisfaction, service satisfaction, toilet satisfaction, all satisfaction, constant , Total cost. Result of the consumers food satisfaction reach to Highest satisfaction, this trip travel consumers were willing to pay NT$577, higher more over of 16.70% than the average amount spent 3455, the consumers play satisfaction reach to Highest satisfaction, this trip travel consumers were willing to pay NT$2876, higher more over of 83.24% than the average amount spent 3455, the consumers service satisfaction reach to Highest satisfaction, this trip travel consumers were willing to pay NT$3455, higher more over of 100% than the average amount spent 3455, the consumers toilet satisfaction reach to Highest satisfaction, this trip travel consumers were willing to pay NT$251, higher more over of 7.26% than the average amount spent 3455. The consumers all satisfaction reach to highest satisfaction, this trip travel consumers were willing to pay NT$7145, higher more over of 206.8% than the average amount spent 3455.
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