誠品書店全球在地化的堅持與妥協─從四個成功案例歸納研究
碩士 === 佛光大學 === 傳播學系 === 101 === Globalization and localization are two key factors for the success of transnational corporations. It is a process of dynamic balance of maintaining business identity and not being a cultural intruder. The "Eslite Bookstore" of Taiwan is facing the quest...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21459815481500995544 |