微電影廣告對廣告與品牌態度影響之研究 －以幻想傾向人格特質為前因變數
碩士 === 佛光大學 === 傳播學系 === 101 === A new type of online marketing technique, called Micro-film, emerged in Chinese-speaking areas in recent years and has been highly regarded as an influential viral video format among Taiwan’s government agencies, product/brand marketers, and academics alike. To jum...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31962005968922030301 |