Diffusion of innovations Research in Traditional Print Media---A Study of United Daily News Group Digital Convergence

• Main Authors: Lo Hui Kuang, 羅惠光
• Other Authors: Chiang An-kuo
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/39757123851428931749

碩士 === 佛光大學 === 傳播學系 === 101 === This study investigated Diffusion of innovations Research inTtraditionalPrint Media---A study of United Daily News Group Digital Convergence , for example, to collect information through the case study method, depth interviews, documents, personally observe the law, etc. ExplorationUnited Daily use of the dissemination of new scientific and technological development to make the discussion and analysis, and discussion of the digital audio and video convergence, combined with multiple vehicles, digital publishing trends in the spread and make parsing. In this study, the research method through the archives to explore the depth interview data collected. Use of innovative spread logistic (Everett M. Rogers) "Diffusion of innovations " to do the analysis; Use Peter Michael Senge "Learning Organization" theory and the "Profound the Change" concept of research and profiling. And United Daily News Department of case studies qualitative summarized the obtained content, explore the current status and development of the newspaper coefficient of the convergence of digital video and audio. This study was found to be: (A) The digital convergence trend, audio and video content is benevolent and uninterrupted innovation. (B) The digital convergence of audio-visual impact the emergence of new types of media industry and in combination with mobile media relationship. (C) United Daily News Group to strengthen content providers through new vehicle, provided the global village audiences more information. (D) Managers another battle on the full breakout of transformation and development process, indeed a long way to the communications industry. In the the digital convergence Audio new wave, the traditional newspaper industry toward diversifying his business will write down the spread of the history of the new page news production and publishing.