A Study of Jeremy Lin's "Linsanity" Phenomenon in Relation to Consumer Culture

• Main Author: 白哲安
• Other Authors: 林如森
• Format: Others
• Language: en_US
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/53967699784094839545

碩士 === 佛光大學 === 傳播學系 === 101 === A content analysis was designed to study the “Linsanity” phenomenon by comparing the contents and structures of the New York Times, USA Today, the Liberty Times and United Daily News’ articles. Among these publications, two were from Taiwan and two were from the United States. Through comparing and contrasting their reported article themes and structures, the tastes and the desired contents of the consumers were perceived. February 5th through 17th was the period that recognized the rise of Jeremy Lin’s “Linsanity” stardom to the point where he had led the New York Knicks to seven straight wins. During this time, a stratified random sample of 178 news articles from the above publications were categorized, coded and analyzed. The results suggested that all four publications had published entertainment based articles most frequently followed by economic/commodity related articles. As for the structures used, the New York Times tended to use bigger pictures and longer articles compare to USA Today and the Liberty Times’ frequent small pictures and shorter articles. In contrast, United Daily News had written medium length articles with a variety of picture sizes. Both U.S. publications’ headlines were consistently small while Taiwan’s publications employed a variety of headline sizes. In the end, all these differences were interpreted with regard to consumer culture differences. Keywords: “Linsanity”; Content Analysis; Consumer Culture.