SMEs Internet Marketing Optimal Models – A Case Study of Keyword Advertising
碩士 === 逢甲大學 === 電子商務碩士在職專班 === 101 === This study use AISAS model to explore the keyword advertising effectiveness. Keyword advertising covers search engine, content network (banner ads). Content network contains the following marketing advertising mode: topic categories, interest categories, remark...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55261069593050378599 |