A Study on the Core Competene and Customer Strategy of OEM Company in the Smart Phone Industry
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 101 === The mobile phone industry has seen extreme growth in recent years. Due to the growth in the mobile sector, the major mobile phone brands have become extremely successful and profitable. Parts suppliers and OEM manufactures have benefitted from the growth in the...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44254326875361167783 |
| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 101 === The mobile phone industry has seen extreme growth in recent years. Due to the growth in the mobile sector, the major mobile phone brands have become extremely successful and profitable. Parts suppliers and OEM manufactures have benefitted from the growth in the mobile phone industry. It is now an extremely profitable venture but an extremely competitive market.
Different OEM manufacturers and parts suppliers have setup corporate strategies to capture and display a competitive advantage in the current market to attract mobile phone leading brands.An in depth market research should be undertaken to understand the core advantage strategies used by the current leading OEM and parts manufactures.
This study compares the current success of two main mobile phone brands. What have the two companies done to be the leaders in their field and how they have managed to control the cost of technology and manufacturing to provide an affordable product to the end customer? The strategy analysis demonstrates how successfully the two mobile phone brands have been able to manufacturer in an extremely competitive environment during the current global financial crisis the current world market is facing.
The key strategy in the study is to develop technically advance products which met the customer needs at a profitable cost effective manufacturing process. New production methods will have to be developed to maintain and reduce the cost of production to maintain a competitive advantage against other suppliers in the current market.
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