| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 101 === In response to the trend of digital convergence, Chunghwa Telecom
Company launched MOD service, branched out into the IPTV industry.
Carriers for voice, television and data communications services to three
different integration, thus increasing the number of applications and
services and with this wave of digital convergence trend had not branched
out into related industries, and thus makes the IPTV industry would soon
there are alarmingly high rate of growth. This study explored the entry
mode of Chunghwa Telecom branched out IPTV industry from the
telecommunication industry in a nearly decade, through differentiated
services, abundant financial resources to use, simple interface, supporting
government policies and the provision of high-quality digital video and
audio content, its viewers surpassed one million households. Although
IPTV industry has yet to be integrated, but whether consumers, device
manufacturers, content providers and IPTV industry operators will be
updated through the business model, to obtain mutual benefit balance.
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