A study on the Relationships between the Smartphone Users’ Lifestyle and Leisure Benefits

• Main Authors: Chih-sheng Huang, 黃志勝
• Other Authors: 楊文燦
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/12048105277816274087

碩士 === 逢甲大學 === 景觀與遊憩碩士學位學程 === 101 === In recent years, the rising popularity of the smart phone has been bringing people a new combination between new technology and leisure style in their daily life. The smart phone integrates both hardware and software to provide its users with more multi-functional leisure approaches which lead to unlimited business opportunities for the relevant industries. This study was aimed at smart phone users to analyze their social economic backgrounds, life styles and leisure benefits. The study purposes included to investigate: (1) any differences in users’ perceptions to smart phone, their life style and their leisure benefits gained from the smart phone when their social economic backgrounds were different; (2) the relationships between users’ life styles and their leisure benefits gained from the smart phone. With the application of snowball sampling approach on online questionnaire survey, 488 valid questionnaires were collected for statistical analyses including: reliability analysis, exploratory factor analysis, cluster analysis, one way ANOVA, independent sample t-test, Pearson relation analysis and Canonical relation analysis to examine the study hypotheses. The study results from exploratory factor analyses have shown 4 factors for users’ life styles, including:「brand fashion」,「practical technology」,「convenient for living」and「business secretary」, and 2 clusters were obtained as:「technology dependents」and 「life assistants」, accordingly. As to the leisure benefits derived from the use of smart phone, there were 3 factors including:「leisure amusement」,「information required」and「social leisure」. The results of hypotheses tests have shown that there was no difference in users’ life styles and leisure benefits when their social economic backgrounds were different. In addition, a significant relationship has existed between users’ life styles and the leisure benefits derived smart phone, which may indicate its influences on users’ daily life. According to the study results, some information about smart phone stores, developers and advertisement agents were provided for users’ references before they are purchasing the products. In addition, some further study topics were also presented for future studies’ references and hopefully to enhance the reliability and validity of the study results as more theoretical studies show up to increase the understanding of the improvement of smart phone as well as its influences on users’ daily life.