From R&D, Innovation to Strategic Corporate Social Responsibility

• Main Author: 汪庭竹
• Other Authors: 賴文祥
• Format: Others
• Language: en_US
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/20122071650399937340

碩士 === 逢甲大學 === 科技管理研究所 === 101 === ‘‘What’s the next growing stage after technology and innovation for High-technology companies? ’’ Leading a firm from A to A+ level should be not only based on the short-term, mid-term and long-term strategies of obtaining firm’s profits, but also determined by the long-term managerial strategy and welfare creation to the society to reach the goal of firm’s sustainability. The purpose of this study is to explore ways of improving the effectiveness of corporate innovation capability and corporate sustainability by a strategic corporate social responsibility (SCSR) through interactions among enterprises and external-enterprises knowledge sharing and top managers leading. This study aims to evaluate the relations among variables from the viewpoints of organizational structure, organization strategy, R&;D talent, R&;D technology, uncertainty in environment, stakeholders in environment, corporate innovation capability, corporate sustainability and SCSR. In methodology, this study aims to use case study to explore the successful factors; then, design the questionnaire to find out the result and analysis the key factor for High-technology companies. Based on the case study analysis of a traditional company in electro-acoustic industry, this study finds that the factor of corporate social responsibility (CSR) not only benefits the public society and stakeholders, but also influences a firm&;#39;s competitiveness and business model. Moreover, creating a strategic corporate social responsibility (SCSR), based on the existed deployments of R&;D and innovation development, provides the impetus for firms to pursuit their sustainability. The results in this study assert that SCSR as derived from corporate innovation capability has a significant positive relationship with the performance of corporate sustainability. In addition, the other controlling variables such as organizational structure and R&;D talent do not have significant impact on the corporate innovation capability in high-technology industries.