Consumers’Purchase Intention for the Insurance Products Sold on TV Shopping Channel: A Comparative Study between Taiwan and Korea.

Consumers’Purchase Intention for the Insurance Products Sold on TV Shopping Channel: A Comparative Study between Taiwan and Korea.

碩士 === 逢甲大學 === 風險管理與保險學系 === 101 === This research investigates the difference for Taiwan and Korea consumers’ acceptance of shopping insurance products through TV shopping Channel.This research through questionnaire survey and online survey collect the research data. And applying logistic regressi...

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Bibliographic Details
Main Author:	趙育欣
Other Authors:	洪介偉
Format:	Others
Language:	zh-TW
Published:	2013
Online Access:	http://ndltd.ncl.edu.tw/handle/00898206495603635836

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