The Factors that Influenced The Performance of Personal Financial Planner〜A case study of the CHB

碩士 === 逢甲大學 === 合作經濟學系 === 101 === In the past, the main source of income from traditional domestic banks mainly came from the revenues of deposit and loan spreads. However in recent years, since the overall domestic financial environment has been so competitive that traditional banking deposit...

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Bibliographic Details
Main Authors: Mei-Hsin Chang, 張美欣
Other Authors: Kuen-Feng Yang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/77119587872749612418
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Summary:碩士 === 逢甲大學 === 合作經濟學系 === 101 === In the past, the main source of income from traditional domestic banks mainly came from the revenues of deposit and loan spreads. However in recent years, since the overall domestic financial environment has been so competitive that traditional banking deposit and loan margins increasingly narrow down, &;quot;wealth management business&;quot; has become a major business for domestic financial institutions for nearly last decade. The most important reason is that it provides other than traditional banking assets, liabilities business〜&;quot;fee income&;quot;, no other way beyond the interest rate risk. Banking fee income accounting for banking revenues has increased gradually year by year, and the key person to generate bank wealth management fee income is the consultant. So exploring the impact of wealth management consultancy based on Financial Performance and fee income related factors is very important. Chang Hwa Bank of Taiwan is quite prominent among banks in terms of the traditional banking fee income performance. This study is to analyze Chang Hwa Bank&;#39;s wealth management business. Data of Wealth Management Advisor fee income were adopted from January 2010 to December 2012 and all related factors with the sample data are analyzed by SPSS statistical software. From the empirical analysis results show that: 1、The year of experience of wealth management consultant and management fee income have a significant performance relationship. 2、There is a significant relationship to fee income performance between the wealth management consultancy client assets under management and wealth management scale and number of customers. 3、The sales of financial products by the wealth management consultant and fee income performance from wealth management are highly related. 4、The wealth management Advisor&;#39;s annual target amount and fee income performance have a significant financialrelationship.