A Study of Non−Profit Organizations for Promoting Local Cultural Development — Examples Regarding TingHsin He−De Educational Foundation

• Main Authors: CHANG LI-CHUN, 張麗君
• Other Authors: Wu Chen-Yueh
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/dvxcna

碩士 === 大葉大學 === 設計暨藝術學院碩士在職專班 === 101 === The four brothers of the Wei family of TingHisin International Group established TingHsin He-De Educational Foundation in Yungching township in 1997 after their company gained a foothold in Mainland China. It is their kind will to give back to their hometown. This research adopts a quality research method and carries out in-depth interviews with people in the foundation, analyzes the process of expansion of the local culture work, investigates literature of related individual cases. From the research results, it shows the foundation has played multiple roles as a guide in spreading local culture, a driving force of educational activities and a navigator of local culture tourism. The foundation now is in a difficult condition because of inexperience in local resource integration system, unstable supply of volunteer manpower, the low executive level of staff, and low activity participation from locals. It is also challenged in its abilities to coordinate and communicate with local authorities and in its abilities to planning and executing projects.However, the foundation, which has done its long time plowing and weeding in the local place, plus the strong financial backup from the TingHisin group, is trying to vitalize the local economy through building TingHsin Cultrual Park. This will elevate the level of cultural tourism in Yongjing Township and become the new highlight of Changhua tourism.With the scheduled opening of TingHsin Cultrual Park in 2017, the foundation is acceptable for observation and research.