| Summary: | 碩士 === 大葉大學 === 設計暨藝術學院碩士在職專班 === 101 === Around the 1990s, as the open liberalization of domestic market and the impact of Mainland China’s labor market, the bamboo industrial factories started to move out. At the same time, a Taiwan only-survived professional bamboo factory, now called Chutung Grand Bamboo Curtain Cultural Museum, underwent two transformation and changed into a industrial local cultural museum. As a result, the purpose of this study tried to comprehend the recent operational states of Chutung Grand Bamboo Curtain Cultural Museum, seeking the cultural assets of the bamboo industry itself, then brainstorming the creative outlet from the industrial and cultural points of view.
The study applied the qualitative case study and literature analysis, collecting related documents and references from local development industry to local cultural industries and economical demands, then analyzing its operational model and strategies. Besides, the comprehensive survey with group interviews of scholars, local councilors, authorities, local historians, volunteers, local citizens and tourists was also included. In base of the data above, the researcher has offered a diagrammatic frame for Chutung Grand Bamboo Curtain Cultural Museum both by SWOT Analysis and TOWS Matrix Analysis method.
To sum up the above study method, the study drew up the following operational strategy programming for Chutung Grand Bamboo Curtain Cultural Museum:
A. Short-term strategy programming: as the result that there are no governmental financial subsidy, the main goal for a private industry cultural museum is to live on. Thus, its short-term target may focus on the products development and tourism.
B. Long-term strategy programming: the cultural value of the industrial cultural museum should be highlighted and the community consensus as well as the cultural relics must be accumulated; as to fulfill the goal of ”General Construction of Community.”
In addition to providing the important reference for the future development of Chutung Grand Bamboo Curtain Cultural Museum, the analytic process and method of the strategic programming used in this study will also have methodological value for other local cultural museum researchers in Taiwan with a possible solution to lift up local cultural museums’ competition capacity and as a reference for policy decision-makers, in order to attend the goal of sustainable management.
Key Word：local cultural museums, Chutung Grand Bamboo Curtain Cultural Museum, strategy programming
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