A Study of the Impact of Theme Park Tourist’s Experiential Marketing, Perceived Risk and Trust on Purchase Intention in Taiwan and Mainland China
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === With the economic development and social change, the Theme Park has become most people release the pressure of life, to meet the spiritual needs of recreation places. Simple product marketing can no longer meet the needs of today's consumers, from Schmitt...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81756209483151597648 |
