The Effect of Time and Space Factors on Revisting Intention – Leisure Personality Trait as a Moderating Variable

碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === The tourism industry has become a global hotkey development industries. Our country is now also actively developing tourism related industries, hoping to boost the domestic economy. Sightseeing tourism for the people has become indispensable for leisure activit...

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Bibliographic Details
Main Authors: Huang,Su-Fen, 黃素芬
Other Authors: Lee,De-Chih
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/38464301510818172072
Description
Summary:碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === The tourism industry has become a global hotkey development industries. Our country is now also actively developing tourism related industries, hoping to boost the domestic economy. Sightseeing tourism for the people has become indispensable for leisure activities.This study aims to explore time and space from the impact of distance on repeat business intentions by locus of control perspective and temporal distance, spatial distance between the three of intent for repeat business moderating effect.In this study, questionnaires, surveys conducted for the general public access, using simple random sampling approach to the investigation, a total of 466 valid questionnaires. Research using descriptive statistics, factor analysis, regression analysis and the results of the hierarchical regression analysis and hypotheses elaborated the verification.Data analysis based on the results, the study found that: (1) Time distance on repeat business intentions have positive influence. (2) spatial distance on repeat business intentions have positive influence. (3) locus of control on the temporal distance, spatial distance and repeat business intentions no moderating effect among the three. Finally, we discuss the limitations of the study, future research directions and practical implications of environmental management.