The Effects of Green Product Image on Perceived Value and Purchase Intention
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === This study provides insights into how green product image affects consumers’ perceived value and purchase intention. The samples were the consumers who had used printers. Convenience sampling was used to conduct the survey for this research, 321 questionnaire...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/82313311676498014839 |