An Empirical Analysis on the Key Determinants of the Managerial Performance of International Tourist Hotels : The Taiwanese Case

碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === This study employs a panel data model approach to analyze the key determinants of the managerial performance of international tourist hotels. The quarterly data covering the period 2000-2011 are sourced from the database of Taiwan Economic Journal (TEJ) with 8...

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Main Authors:	Wu , Polung, 吳柏龍
Other Authors:	Liang, Chinchia
Format:	Others
Language:	zh-TW
Published:	2013
Online Access:	http://ndltd.ncl.edu.tw/handle/k47x46

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spelling	ndltd-TW-101DYU011211212019-05-15T20:52:17Z http://ndltd.ncl.edu.tw/handle/k47x46 An Empirical Analysis on the Key Determinants of the Managerial Performance of International Tourist Hotels : The Taiwanese Case 影響國際觀光旅館經營績效的關鍵因素之分析:以台灣為例 Wu , Polung 吳柏龍碩士大葉大學管理學院碩士在職專班 101 This study employs a panel data model approach to analyze the key determinants of the managerial performance of international tourist hotels. The quarterly data covering the period 2000-2011 are sourced from the database of Taiwan Economic Journal (TEJ) with 8 listed companies and 384 observations. Four key explanatory variables are company size, tangible assets, intangible assets and marketing costs. The indicator of managerial performance is measured by returns on asset (ROA). The empirical results are as follows. Company size and marketing costs both have significant positive impacts on ROA whereas tangible assets have a significant negative influence on ROA. However, intangible assets have no significant effects on ROA Liang, Chinchia 梁晉嘉 2013 學位論文 ; thesis 52 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === This study employs a panel data model approach to analyze the key determinants of the managerial performance of international tourist hotels. The quarterly data covering the period 2000-2011 are sourced from the database of Taiwan Economic Journal (TEJ) with 8 listed companies and 384 observations. Four key explanatory variables are company size, tangible assets, intangible assets and marketing costs. The indicator of managerial performance is measured by returns on asset (ROA). The empirical results are as follows. Company size and marketing costs both have significant positive impacts on ROA whereas tangible assets have a significant negative influence on ROA. However, intangible assets have no significant effects on ROA
author2	Liang, Chinchia
author_facet	Liang, Chinchia Wu , Polung 吳柏龍
author	Wu , Polung 吳柏龍
spellingShingle	Wu , Polung 吳柏龍 An Empirical Analysis on the Key Determinants of the Managerial Performance of International Tourist Hotels : The Taiwanese Case
author_sort	Wu , Polung
title	An Empirical Analysis on the Key Determinants of the Managerial Performance of International Tourist Hotels : The Taiwanese Case
title_short	An Empirical Analysis on the Key Determinants of the Managerial Performance of International Tourist Hotels : The Taiwanese Case
title_full	An Empirical Analysis on the Key Determinants of the Managerial Performance of International Tourist Hotels : The Taiwanese Case
title_fullStr	An Empirical Analysis on the Key Determinants of the Managerial Performance of International Tourist Hotels : The Taiwanese Case
title_full_unstemmed	An Empirical Analysis on the Key Determinants of the Managerial Performance of International Tourist Hotels : The Taiwanese Case
title_sort	empirical analysis on the key determinants of the managerial performance of international tourist hotels : the taiwanese case
publishDate	2013
url	http://ndltd.ncl.edu.tw/handle/k47x46
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An Empirical Analysis on the Key Determinants of the Managerial Performance of International Tourist Hotels : The Taiwanese Case

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