An Empirical Analysis on the Key Determinants of the Managerial Performance of International Tourist Hotels : The Taiwanese Case
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === This study employs a panel data model approach to analyze the key determinants of the managerial performance of international tourist hotels. The quarterly data covering the period 2000-2011 are sourced from the database of Taiwan Economic Journal (TEJ) with 8...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k47x46 |
| Summary: | 碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === This study employs a panel data model approach to analyze the key determinants of the managerial performance of international tourist hotels. The quarterly data covering the period 2000-2011 are sourced from the database of Taiwan Economic Journal (TEJ) with 8 listed companies and 384 observations. Four key explanatory variables are company size, tangible assets, intangible assets and marketing costs. The indicator of managerial performance is measured by returns on asset (ROA). The empirical results are as follows. Company size and marketing costs both have significant positive impacts on ROA whereas tangible assets have a significant negative influence on ROA. However, intangible assets have no significant effects on ROA
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