A Study of Lifestyle, Leisure Motivations,and Leisure Benefits in the Taichung Cultural and Creative Industry Park

碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === This research aimed to explore the motivations, leisure benefits, and lifestyle for people who participating activities in the Taichung Culture and Creative Industry Park. A Structural questionnaire was applied to respondent over 15 years old and 460 copies wer...

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Main Authors: Cheng Pei Ko, 柯丞珮
Other Authors: Jean-Shiann Lee
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/95870351919320749130
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spelling ndltd-TW-101DYU011211132015-10-13T21:50:44Z http://ndltd.ncl.edu.tw/handle/95870351919320749130 A Study of Lifestyle, Leisure Motivations,and Leisure Benefits in the Taichung Cultural and Creative Industry Park 民眾前往台中文化創意園區之生活型態、休閒動機與其休閒效益之研究 Cheng Pei Ko 柯丞珮 碩士 大葉大學 管理學院碩士在職專班 101 This research aimed to explore the motivations, leisure benefits, and lifestyle for people who participating activities in the Taichung Culture and Creative Industry Park. A Structural questionnaire was applied to respondent over 15 years old and 460 copies were sent to participants with judgment sampling. There were 389 valid samples returned for further statistical analysis using SPSS 12.0. Several findings were concluded as followings: 1.The higher leisure motivations of demographic profiles were single, females, student, less 40 years, with income of 20,000 NTD. 2.Male persons had higher benefit of knowledge than female persons and persons who were single with 21-30 years old have higher social benefits than other groups. 3.The lifestyle was categorized into four groups: conservatives, impulses, steady, and active. 4.Persons with active lifestyle had higher leisure motivations and benefits than others. 5.Persons who came to the park with their colleague gained higher social benefits than others. 6.The leisure motivations significantly predicted the leisure benefits. The result of this study was discussed and several recommendations were suggested for the operators, government and follow-up study. Keywords: Taichung Culture and Creative Industry Park, Lifestyle, Leisure Motivation, Leisure Benefit Jean-Shiann Lee 李俊憲 2013 學位論文 ; thesis 125 zh-TW
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description 碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === This research aimed to explore the motivations, leisure benefits, and lifestyle for people who participating activities in the Taichung Culture and Creative Industry Park. A Structural questionnaire was applied to respondent over 15 years old and 460 copies were sent to participants with judgment sampling. There were 389 valid samples returned for further statistical analysis using SPSS 12.0. Several findings were concluded as followings: 1.The higher leisure motivations of demographic profiles were single, females, student, less 40 years, with income of 20,000 NTD. 2.Male persons had higher benefit of knowledge than female persons and persons who were single with 21-30 years old have higher social benefits than other groups. 3.The lifestyle was categorized into four groups: conservatives, impulses, steady, and active. 4.Persons with active lifestyle had higher leisure motivations and benefits than others. 5.Persons who came to the park with their colleague gained higher social benefits than others. 6.The leisure motivations significantly predicted the leisure benefits. The result of this study was discussed and several recommendations were suggested for the operators, government and follow-up study. Keywords: Taichung Culture and Creative Industry Park, Lifestyle, Leisure Motivation, Leisure Benefit
author2 Jean-Shiann Lee
author_facet Jean-Shiann Lee
Cheng Pei Ko
柯丞珮
author Cheng Pei Ko
柯丞珮
spellingShingle Cheng Pei Ko
柯丞珮
A Study of Lifestyle, Leisure Motivations,and Leisure Benefits in the Taichung Cultural and Creative Industry Park
author_sort Cheng Pei Ko
title A Study of Lifestyle, Leisure Motivations,and Leisure Benefits in the Taichung Cultural and Creative Industry Park
title_short A Study of Lifestyle, Leisure Motivations,and Leisure Benefits in the Taichung Cultural and Creative Industry Park
title_full A Study of Lifestyle, Leisure Motivations,and Leisure Benefits in the Taichung Cultural and Creative Industry Park
title_fullStr A Study of Lifestyle, Leisure Motivations,and Leisure Benefits in the Taichung Cultural and Creative Industry Park
title_full_unstemmed A Study of Lifestyle, Leisure Motivations,and Leisure Benefits in the Taichung Cultural and Creative Industry Park
title_sort study of lifestyle, leisure motivations,and leisure benefits in the taichung cultural and creative industry park
publishDate 2013
url http://ndltd.ncl.edu.tw/handle/95870351919320749130
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