The Study on Influences of Reference Group, Brand Image and Self-Concept on Purchase Intention in Sport Products
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === This study provides insights into how reference group, brand image and self-concept cues shape consumer sport products purchase intentions. The data was collected from sampled consumers in Taichung City who have purchased sports goods. Convenience sampling was...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31099033532934375787 |